Loewe are great at it, man, even Jaylen Brown’s brand “7uice” did an amazing job at just “being human”.
What we mean by “be human” is the using of a brands platform to highlight the people who really make the difference within the collections/brands that we as consumers wouldn’t usually know about because they aren’t “famous” or because for a long while people didn’t care to know.
With “Fame” being something that feels a lot more reachable for this generation and therefore a lot less something to strive for, knowing that the brand you work for would appreciate the skill set and talent you provide to projects in the same way the creative director is spoken about publicly, feels amazing.
Shoutout to the above brands for just highlighting the people who also deserve it, nothing makes us want to purchase from a brand more than seeing them show love to someone they aren’t obliged to.
