Under Armour has a new face and it is none other than Argentine superstar Tini Stoessel. The singer, actress, and all-round performer, who has been captivating audiences across the world, is now stepping into a fresh role with the sportswear giant. The announcement arrived alongside striking photos and videos of Tini in the brand’s new HALO collection, a mix of performance innovation and bold style that launched earlier this month.
For Tini, the timing could not be better. “This came at a point when I’ve never been more aware of taking care of my health and body,” she says. “Under Armour has embraced this process, not just for me, but for my dancers and the entire team. Feeling cared for and supported is truly special.” She is quick to point out that none of her work happens in isolation. “I couldn’t do what I do without the key people in my life. The sense of unity, of looking to the side and finding someone there to lend a hand, is the most important part of any project for me, and it’s something they value as well.”
Under Armour calls her a new kind of athlete, and she knows exactly what they mean. For her, the athleticism of being an artist is found in the preparation no one sees: the eight-hour rehearsals, the hours of dance, the vocal warm-ups, the conditioning, and the discipline it takes to bring a show to life. “It’s about discipline, awareness, and intensive training,” she says. “Over the years I’ve learned how much care and love my body needs, much more than I realized when I was younger.”
Her Argentine roots run deep in her music and in her creative spirit. She grew up surrounded by artists whose songs told vivid, emotional stories. “From the moment you press play until the song ends, it tells you a story that goes straight to your heart and soul,” she says. That storytelling is at the heart of her connection with fans. “Meeting people who tell me they identify with my songs is beautiful. I think it’s because I grew up with music that made me feel the same way.”
When asked what it means to be an Outlander, she lights up. “It’s being open to change, transformation, and rediscovering yourself a little more every day,” she says. “Life is change. Always for the better, even when storms come.” She brings that openness to her music, her style, her performances, and even her interviews. It is not about reinventing for the sake of it but about embracing the constant evolution that life demands.
With this partnership, Tini Stoessel is expanding her reach once again, bringing her mix of strength, artistry, and authenticity to a global audience. She is inspiring people to find confidence in their own skin, to move with purpose, and to live with the same fearless energy that has defined her career.
