When we began planning our shoot with Canada Goose, we knew right away that the Chilliwack Bomber would be at the center of it. It’s one of those rare pieces that carries its own mythology, born from real function and still unmistakably modern. Originally designed in the 1980s for bush pilots in northern Canada, the jacket was built to handle freezing airstrips and unpredictable skies. We wanted to revisit that heritage, not as a throwback, but as something living and evolving.
The location helped tell that story. We found a hangar near Cambridge filled with vintage aircraft from the early 1900s, their wings wide and silent under the soft light. The space had a strange calm to it, somewhere between a museum and a dream. You could hear every sound, the click of boots on the floor, the creak of old metal, the slow shift of air through the open doors. It was the kind of place that didn’t need much direction. It already felt cinematic, a natural stage for something both nostalgic and forward-looking.
For styling, we blended pieces from the Canada Goose archive with new 2025 silhouettes. The older Chilliwacks had that tough, cropped shape, the ribbed cuffs and the heavy-duty hood that could handle a snowstorm. The new versions were more refined, made with modern fabrics and tailored cuts. Together, they created a dialogue between past and present. We treated the looks like flight uniforms, layering knits, adding goggles, belts and gloves that hinted at early aviator gear. Every outfit felt like it belonged somewhere between an airfield and a city street.
The Chilliwack itself was built on practicality. Bush pilots needed warmth that would not weigh them down and freedom to move inside tight cockpits. The jacket’s cropped fit was made for sitting comfortably, while its storm flap and insulated hood were all about survival. Those design details still feel relevant today. They have simply shifted from functional necessity to elements of quiet style.
Charlieandcharlie shot and directed the campaign, capturing the spirit of the space with an almost documentary sensibility. Their approach was simple but instinctive. They wanted movement, not static poses. The models walked through the hangar, brushed against wings, checked instruments, adjusted collars. The result was imagery that felt alive, as if we had stepped into an untold part of aviation history.
When the first shots came through, the balance was immediate. The Chilliwack carried its history but looked completely present. The archive pieces grounded the story, while the 2025 versions pointed to where Canada Goose is heading. Together, they made sense in a way that felt natural.
In the end, the editorial became a study in motion. It is about how an iconic jacket, born in the Arctic air, continues to evolve without losing its spirit. The hangar, the planes, the styling and the light all served as reminders of why the Chilliwack endures. It represents exploration, resilience and the quiet beauty of being built for something real.
