BRIDGING ERAS: THE ROLE OF ART, ADVERTISING & BRANDING IN THE NEW ERA COLLECTION

BRIDGING ERAS: THE ROLE OF ART, ADVERTISING & BRANDING IN THE NEW ERA COLLECTION
BRIDGING ERAS: THE ROLE OF ART, ADVERTISING & BRANDING IN THE NEW ERA COLLECTION

The Brand New EraTM inaugural Season draws inspiration from a diverse range of visual history, seamlessly blending the past with the present. Archive artwork, vintage advertisements, and iconic branding elements have been reimagined and woven into the fabric of this collection, creating a nostalgic yet contemporary aesthetic. By referencing these historical touchstones, the collection not only pays homage to the design and marketing of previous decades but also reinterprets them.

 

With New Era being the official on-field cap of Major League Baseball since 1993, the collection reflects the brand's deep roots in both sports and popular culture, while embracing a forward-looking, creative vision. The result is a unique fusion of old and new, where past influences are re-contextualized to reflect the evolving cultural landscape.

 

The campaign above is actually very on trend in terms of what the current fashion zeitgeist is both wanting and expecting from the brands their invested in - a sentimental, but captivating approach to repurposing popular design elements from collections gone by. 

 



Well Done New Era.